Life sciences and health care organizations are optimistic about 2025, focusing on growth strategies and addressing competitive challenges. Key priorities include enhancing health equity, investing in digital transformation, and maintaining a consumer-centric approach to improve overall health and well-being.
Consumer dissatisfaction with healthcare access is rising, with 1 in 4 feeling they lack high-quality care and many skipping necessary treatments due to costs. Innovative organizations are responding by forming cross-industry collaborations to meet evolving consumer needs, driven by a shift towards virtual health and direct-to-consumer sales. As traditional models face disruption, the market is poised for significant changes in 2025, emphasizing the importance of adapting to consumer preferences.
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